Monday, 30 July 2012


Swedish fashion label Dagmar launched around the same time as Grazia in 2005 and I’ve been a fan of the brand ever since. Founded by sisters Kristina Tjäder, Karin Söderlind and Sofia Wallenstam, Dagmar utilises their different talents brilliantly: Kristina is head of design, whilst Karin operates as a brand manager and PR-consultant, and Sofia, a textile economist, is Dagmar’s head of sales, making them an enviable family dream team! 
I love House of Dagmar's use of original prints and unusual colour palettes and admire how their collections are fine-tuned to the right mix of what women really want/have in their wardrobes, think- sleek tailoring, glamorous dresses, chic knitwear and cool separates, including their super sexy, signature zip detail jeans. This brilliant variety is what Dagmar fans have come to expect from the young brand, and they always deliver. 
Here are some of my favourites from the Dagmar spring/summer '12 collection...

Dagmar spring/summer '12: sleek evening maxi, worn with my Zara sandals and Wright & Teague gold hoop earrings.

Dagmar spring/summer '12: zip detail blouse, worn with reptile print trousers and my Topshop sandals. 

Dagmar spring/summer '12: gorgeous loosely tailored short suit worn with my red lace American Apparel bra.

Dagmar spring/summer '12: cool pop-corn knit top, worn with their signature zip-down-leg jeans in this season's white.

To check out Dagmar’s pre-fall and autumn/winter ’12 collections click here.

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